2 And they span across multiple categories, too. It’s also where trends grow faster and last longer – than anywhere else on the Internet. Turns out, Pinterest isn’t just a place to see new trends first. They recently completed a study that compared how trends played out on Pinterest compared to other platforms. To learn more, we partnered with Black Swan Data, a global leader in next-generation data insights and predictive analytics for the world of consumer research. But prediction is only part of the story. We call Pinterest Predicts a not-yet-trending report, because it has all the topics that you’re about to see take off – rather than a recap of the trends that spiked the year before. 80% of the trends in our annual Pinterest Predicts report continued to climb throughout the year.
Once again, our insights proved predictive. All trends that we said would go big in 2021.Īnd go big they did.
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